"We Want Your Motorbike" — Why That Search Now Leads Straight to the Superbike Factory Collapse
"We Want Your Motorbike" — Why That Search Now Leads Straight to the Superbike Factory Collapse
Typing "we want your motorbike" into Google used to point riders toward one of a handful of big instant-quote buyers — We Buy Any Bike chief among them. If you've made that search recently, you've likely landed on news you weren't expecting: Superbike Factory, the company behind We Buy Any Bike, has gone into administration. Here's what's actually happened, and where to turn if you still want your motorbike bought quickly and safely.
The Company That Wanted Your Motorbike Has Stopped Trading
Superbike Factory built its business on exactly that pitch — buy your motorbike quickly, fairly, and without hassle, largely through its We Buy Any Bike arm, before reselling the stock through its six UK showrooms. It became one of the biggest used motorcycle operators in Europe on the back of that model, shifting around 15,000 bikes a year.
That's why the news is significant. Superbike Factory filed a Notice of Intention to Appoint Administrators on 17 July 2026, and by 20 July 2026 had formally entered administration, ceasing to trade with immediate effect. Michael Lennon, James Saunders and Robert Halliday of KR8 Advisory Ltd were appointed joint administrators, and anyone with an outstanding sale, part-exchange or query has been told to contact them at [email protected] — the dealership itself is no longer able to help.
What Went Wrong for a Business Built on "We'll Buy Your Bike"
A company whose entire model depends on confidently telling people "we want your motorbike, and we'll pay you for it" needs two things above all: cash to fund those purchases, and a healthy resale market to move the stock on. Superbike Factory lost its grip on both.
The Court of Appeal's ruling on undisclosed motor finance commissions hit the business on two fronts — exposing it to potential compensation claims from past customers, and making finance providers noticeably warier, which mattered enormously for a retailer that relied on finance income to fund its buying activity. At the same time, the ongoing cost-of-living squeeze cooled demand for used bikes, and a rapid multi-site expansion since 2021 left the group financially overstretched. The result was a 2024 operating loss of £16.1 million, up sharply from £3.9 million the year before, and a £14.5 million write-down against its subsidiaries — despite turnover holding at £83 million.
Around 200 staff have been affected by the closure, and Superbike Factory now joins other recent UK motorcycle retail failures, including Completely Motorbikes and Mutt Motorcycles, in a sector clearly under strain.
Still Want to Sell? Be Careful Where You Take It
If you were about to hand your bike over to a business promising to "want your motorbike," the Superbike Factory situation is a useful reminder to check who's actually on the other end of that offer. A company in administration can't reliably guarantee payment, collection, or follow-through on a valuation — and chasing an administrator's inbox after the fact is not where anyone wants to end up.
Bigmoto Actually Wants Your Motorbike — And We're Open Today
If you're still looking for a fast, trustworthy buyer, Bigmoto is one of the UK's largest buyers of used motorcycles, and unlike Superbike Factory, we're fully open and trading right now. We want your motorbike — whatever the make, model, or condition — and we back that up with instant online valuations, free nationwide collection, and fast payment once the deal's agreed.
Get a no-obligation quote in minutes at our buying page, www.bigmoto.co.uk, and sell with confidence to a buyer that isn't going anywhere.